School House was a boutique collegiate apparel brand with street-wear sensibilities. We were initially tasked with designing a logo for them. We went beyond that and pitched four full seasons of T-shirts, yoga pants, underwear, and accessories as well as designing their first website, print catalog, point-of-sales displays, window displays. . . Let’s just say that for the two years we worked for them, we brought the heat as well as the cool; the total package.