Upon relocating to Wilkinsburg, PA, a suburb just outside of Pittsburgh, I was approached by the Wilkinsburg Chamber of Commerce to help rebrand and reinvigorate the local farmer’s market with new ideas and energy. This included coming up with a new look for the logo and branding, new marketing materials to promote the market, and creative ways to reach the public to show that the market has been updated. No longer just a farmer’s market, we transformed it into an open market, a place to purchase produce, arts and crafts, as well as attend creative workshops.
As part of the new marketing, McKoy Creative tapped the talents of Dan Harris to help create street art installations that act as crosswalks for pedestrians. Together we all came up with the concept of a carrot and eggplant mosaic stencil.